We introduce our members to new ingredients, flavors, and cooking techniques with seasonally-inspired recipes that are always delicious, fun and easy to prepare. Each week we send hundreds of thousands of customers all the pre-measured and perfectly proportioned ingredients they need to prepare delicious and healthy meals at home. This article originally appeared on Blue Apron, our mission is to make incredible home cooking accessible to everyone-from the novice cook just getting started to the experienced chef. Then, in August, the company announced disappointing revenue projections amid a series of setbacks stemming from unexpected problems with a new warehouse facility. Questions about how Amazon’s purchase of Whole Foods would affect its business rattled investors before its debut. The company has had a rough go as a public company since its June IPO. A spokesperson would not disclose the exact number of cuts nor the breakdown between corporate and warehouse jobs lost. The jobs cuts will affect employees in Blue Apron’s corporate offices as well as workers in some of its warehouses. The layoffs will cost about $3.5 million, primarily related to severance, according to the company. Wherever possible, we sought to fill new roles with existing employees.”īlue Apron said in June that it had nearly 5,400 employees, which would suggest more than 300 layoffs.
As part of that work, we identified the need to reduce some roles, open others, and streamline decision making for greater accountability. In a letter to employees, CEO Matt Salzberg wrote: “The actions that we took today flowed from the roadmapping and reprioritization exercise that we recently undertook. Blue Apron said on Wednesday that it was cutting 6 percent of its staff - totaling hundreds of jobs - as the meal-kit company attempts to regain its footing after a turbulent first few months as a public company.
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